This document describes how website operator Martin Matějíček uses cookies when you use our website. The operator of the website is Martin Matějíček, domiciled at Dolní Čermná 325. (hereinafter also referred to as "we").
Regarding personal data, you can contact us at the e-mail address info@martinmatejicek.com.
We have appointed a personal data protection officer who you can contact at the e-mail address info@martinmatejicek.com.
1. Cookies in general
1.1 Cookies are small text files that are stored on your computer, smartphone or other device when you browse websites or applications that enable user recognition. We also use the term cookies as an abbreviation for other technologies that make it possible to detect user behavior on the website (e.g. pixel).
1.2 Information stored in cookies may relate to your browsing habits or may contain a unique identification code that enables the website to recognize you on your next visit.
1.3 We can divide cookies according to their lifespan:
1.3.1 Short-term cookies are deleted from the browser when it is closed.
1.3.2 Long-term cookies remain stored in the browser even after closing it and are deleted depending on their settings, the so-called lifetime, or until you delete them manually.
1.4 We further divide cookies according to the entity that issues them:
1.4.1 First-party cookies are cookies created directly by our website and mainly serve for the proper functioning of the website.
1.4.2 Third party cookies are stored through our website, however. These cookies can be processed and otherwise used by a third party.
1.5 Every cookie that is encoded on our site is part of one of the services described below. Each service can use different amounts of cookie files, which can have different lifetimes. A larger number of cookies have a short lifespan, however, for your clarity, we always list the most vital cookies from the entire service in the table, i.e. the one with the longest lifespan.
2 Consent to the use of cookies
2.1 If you give us your consent to the use of cookies on our website, we will save information related to your visit to your browser, usually in the form of cookies. This is mainly information about your preferences, device, or what you viewed. We use this information to fine-tune our website to your satisfaction, to create relevant marketing campaigns and to share content on social networks.
2.2 The exception is cookies that are necessary for the website to function. We do not need your consent to use them, so they are always active.
2.3 You can always adjust your cookie settings here.
2.4 When you consent to the storage of cookies, you also consent to the transfer of personal data to third-party cookie providers. Some of these providers or their partners may be located in countries that may not provide adequate protection for personal data, in particular the USA.
3 Necessary cookies
3.1 These cookies are necessary for the proper functioning of the site, they allow you to move around the site and ensure proper functionality.
| Name | Purpose | Processed data | Service life |
| Website Functionality Cookie Provider: Martin Matějíček |
Ensuring the functioning of the website | Data about the user and saved items | 14 days |
4 Functional cookies
4.1 Functional cookies help our site provide you with a more comfortable visiting experience. They may be set by us or by third-party providers whose services we use on the Site. If you do not allow cookies, some or all of these services may not function properly.
4.2 If personal data is processed, the processing is based on our legitimate interest.
4.3 Functional cookies that you can find on our website:
| Name | Purpose | Processed data | Service life |
| Google maps Provider: Google Ireland Limited |
This service allows you to conveniently find us on the attached Google map. We do not use the cookies stored via this map in any way, however, a third party may further use and analyze them. | Unique anonymized visitor ID | 1 year |
| Google Fonts Provider: Google Ireland Limited |
This service helps us to correctly display the texts and their fonts on our website. We do not use the information from cookies in any way, however, a third party may further use and analyze them. | Unique anonymized visitor ID | 1 year |
5 Analytical cookies
5.1 They help track the number of visitors as well as the source of the traffic, which allows us to improve the performance of the site. We can use them to determine which pages are the most popular and which are not, as well as track how visitors move around the site. We only use aggregate data from which we do not know your identity. If we use third-party cookies, our partner may link this information with other data they have about you, for example, because you use their services. If you do not allow cookies, we will not know when you visited our site.
5.2 If personal data is processed, the processing is based on our legitimate interest. However, if a connection with our partner's data can occur, the legal reason is the consent you gave when enabling the given type of cookie. The legal reason for processing when using the Hotjar service is your consent.
5.3 Analytical cookies that you can find on our website:
| Name | Purpose | Processed data | Service life |
| Google Analytics Provider: Google Ireland Limited |
The service helps us to obtain information about the user's behavior on the site. We use the information to obtain statistical information and improve services. | IP address, unique anonymized visitor ID, information about the use of our site, times and number of visits, where you came to our site, technical data about your device, demographic data. | 2 years |
| Google Analytics uses the Google Analytics conversion code in order to obtain statistical information about the effectiveness of our advertising activities on various platforms, i.e. not only on the Google network. | The price and content of the order sent. | 2 years |
6 Advertising cookies
6.1 These cookies may be set by advertising partners on our site. They can use them to build profiles about your interests and show you ads on other sites based on them. However, they do not store your personal information directly, but through the unique identifiers of the browser and Internet device. If you do not allow them, you will be shown less targeted advertising on the pages.
6.2 The basis for the processing of personal data for marketing purposes is the consent you gave when enabling the given type of cookie.
6.3 Advertising cookies that you can find on our website
| Name | Purpose | Processed data | Service life |
| Google Ads Provider: Google Ireland Limited |
The service helps us set up advertising campaigns so that they are effective. It helps us re-engage with our visitors. If you view a product from us, then an advertisement for our products may appear when you visit a website that is part of the Google advertising network | IP address, unique anonymized visitor ID, information about the use of our site. | 3 months |
| To determine the effectiveness of advertising, we also use Google Ads conversion key cookies, which are used to analyze this advertisement. | The price and content of the order sent. | 3 months | |
| Sklik remarketing Seznam.cz, a.s. |
The service ensures device identification and subsequent marketing outreach on advertising spaces in the Seznam search engine. | IP address, unique anonymized visitor ID, information about the use of our site. | 3 months |
| We use the Sklik conversion code to measure advertising effectiveness. | The price and content of the order sent. | 3 months | |
| Facebook remarketing Meta Platforms Ireland Limited |
The Service uses Facebook to provide a variety of advertising products, such as real-time offers from third-party advertisers. | Information about the use of our site, records of viewed categories and products, making a purchase | 90 days |
| Facebook button Meta Platforms Ireland Limited |
They allow you to share content on the social network Facebook. If you click on the share button, you will be redirected to the social network Facebook, which may store a cookie in your browser. We do not use these cookies in any way. The collection of information and its use is governed by the terms of the operator. | Information about the use of our site | 1 year |
7 Recipients of personal data
7.1 In order to achieve maximum website efficiency, we use third-party cookies. Your data may be transferred to our partners whose services we use through third-party cookies. These service providers may use the personal data from the cookie for their own purposes according to their own personal data processing policies and are thus additional controllers of personal data. We have no influence on their processing of personal data.
7.2 If you are a registered user of the provider's services, this provider can link information from cookies with information it has about you based on your registration.
7.3 List of third-party cookie providers:
| Provider | Name of service | Link to information on the processing of data from the provider's cookies |
| Google Ireland Limited | Google Analytics Google Maps Google Ads Google fonts |
https://policies.google.com/privacy?hl=cs&gl=cz |
| Seznam.cz, a.s. | Sklik | https://o.seznam.cz/ochrana-udaju/personalizace-obsahu-a-reklamy/ |
| Meta Platforms Ireland Limited | Facebook Pixel Facebook tlačítko |
https://www.facebook.com/policies/cookies/ |
7.4 In other cases, our partners providing services based on third-party cookies are our processors. This means that these providers process personal data from cookies only within the scope of our instructions.
8 What are your rights?
8.1 According to legal regulations, you have the right to ask us to provide you with information or to perform certain operations with personal data.
8.1.1 Right to withdraw consent: If we process personal data with your consent, you can withdraw your consent to further use at any time.
8.1.2 Right to erasure: In certain circumstances, you have the right to ask us to erase your data, for example if you have withdrawn your consent to the processing of personal data or if the personal data is no longer necessary for the original purpose.
8.1.3 Right of access: You have the right to a copy of the personal data we hold about you and certain information about how we use it.
8.1.4 Right to rectification: If you believe that the information we hold about you is inaccurate, you can ask us to update or change it.
8.1.5 Right to object: You have the right to object to processing that we carry out for the purposes of a legitimate interest.
8.1.6 The right to data portability: This is the right to provide personal data in a machine-readable format, which applies to the personal data you have provided to us and which we process for the performance of the contract concluded with you. With regard to the subject of our company's business, this right will be applicable only to a limited extent.
8.1.7 Right to restriction of processing: In certain circumstances you have the right to ask us to stop using your personal information, for example if you believe that the personal information we hold about you is not accurate or if you believe there is no need for us to process your continued to use personal information.
8.2 Only you, or your authorized representative, can submit a request. If we are unsure of the applicant's identity, we may ask you for additional information to verify your identity.
8.3 Our obligation to comply with the request in some cases depends on the purpose for which we process your data. Some rights can only be exercised for certain processing purposes, or there are exceptions.
8.4 You can exercise your rights at the e-mail address info@martinmatejicek.com, you can change your consent to the use of cookies at this link.
9 Effectiveness of Policy
9.1 These policies are effective from 01/01/2022. We may change the policies by publishing a new version on our website.
